Shah Rukh Khan voices the 2023 World Cup promo and appears near the end of the video, which also features a number of cricketers, including India’s Shubman Gill.
With the 2023 Men’s Cricket World Cup only a few months away, anticipation for the tournament’s return to India is growing. The International Cricket Council (ICC) produced a promotional film for their forthcoming premier competition, and they rightfully chose one of India’s best stars to be the face of their World Cup advertising. The remarkable 2-minute long video, based on the tournament’s ethos and tagline — ‘All it takes is one day’ — is narrated by Shah Rukh Khan.
Khan is one of the most well-known faces in Indian cinema, and he has a stake in the Kolkata Knight Riders, an Indian Premier League franchise. Khan narrates the film, discussing the experiences and emotions that come during the biggest of all cricket tournaments, while also playing on the format’s name.
“There is one day between making history and being history.” On that one day, jerseys will be worn, and chests will expand with pride. On that one day, passion will triumph over reasoning, and memories will be carved. On that one day, fears will be overcome and odds will be overcome. “On that one day, everything will be embraced, from the highs of joy to the lows of anguish,” Khan narrates.
History will be written and dreams will be realised at the ICC Men's Cricket World Cup 2023 🏆— ICC (@ICC) July 20, 2023
All it takes is just one day ✨ pic.twitter.com/G5J0Fyzw0Z